BBC bias on show
One of the key things with polling is to try and avoid leading questions. Ask questions is a certain way and you can guarantee the answer that you will get out, so the polling organisations spend lots of time working out questions that do not lead their respondents in any direction at all so that they can get their true opinions. The BBC is not a polling organisation, and its 'have your say' forums are not their to try and get an accurate idea of what people really feel so it does not really matter if the questions they ask tend to lead to a particular answer when reading the respondents. The bias in the questions however is quite interesting to show the true opinions within the BBC. Take one of the latest one for example about the launch of the 787 billed as a very environmentally friendly aircraft because it has 20% better fuel efficiency.
Can aircraft be environmentally friendly?
Which rather begs to be answered with a 'no', especially given the neo-ludite extravaganza the BBC has been recently running about the need to reduce carbon dioxide emissions. Now compare it with another aircraft launched a few months ago, the airbus A380
What impact will Airbus have on air travel?
A rather less leading question there.
Two very similar events about new aircraft, but with one question has a negative bias where as the other is more neutral. However all is explained simply because the 787 is built by Boeing, an American company and therefore eeeeevil.
Its not that I mind the BBC having an anti-American bias, all the media are biased in some way. I just wish they where more honest about their editorial line, and where not tax funded so the people that did not want to support this particular editorial line did not have to while still being able to watch other television.
1 Comments:
"so the polling organisations spend lots of time working out questions that do not lead their respondents in any direction at all so that they can get their true opinions"
if only that were true...
I used to work for NOP and most of the time was spent designing questions that would get the answers our clients wanted. Sometimes a client (usually public sector) was interested in people's genuine opinions but it was rare.
As for BBC bias, if you look hard for examples of anything in a big organsation you can find it. Look at the right-wing bias coming out of Jeremy Clarkson and other presenters on programmes like Top Gear (anti-environment). Look at Andrew Neil's (murdoch shilling) and Nick Robinson's (tory party member) subtle right-wing bias on most of the Daily Politics, This Week and the BBC News Bulletins- which is most of the BBC's political commentary.
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